Manufacturing in China? Simple, proactive steps that you can take to protect your brand.
Outsourcing manufacturing to China can be a good strategy for reducing overhead. This is particularly true for low profit margin products. Most of us are aware of the country’s reputation for flooding the market with knock off products. We typically associate knock offs with large, well known, international brands. A Chinese individual registered the name of teen idol Justin Bieber. Another took the name and logo of the popular computer game Angry Birds. The Facebook trademark has been registered for...