Paid Endorsements in Social Media
Looking for a way to give your brand a bump? Paying for endorsements is not a new marketing tactic. However, the rising importance of social media in business marketing strategies, and the growing amount of social media “influencers,” has certainly made it a more popular and easily accessible one. Here are some issues to consider when negotiating the terms of your endorsement agreement: (1) Set a posting schedule. Don’t stop with setting minimums on posts (e.g., two tweets per day)....