social media

Before you upload that photo…

Today’s online marketing requires imagery. Imagery is engaging. It captures attention, improves SEO and helps with social media rankings. And, quality images are more accessible now than ever. Here are five issues you should consider when using images and photos in online marketing materials. 1. Most photos and images are protected by copyright. Does your company’s “image library” include photos pulled from other websites, blog posts or search engine results? Just because an image or photo appears online, doesn’t mean...

Tagsbranding, copyright, marketing, photos, social media

Endorsements – Your Responsibilities as a Business Owner

By Kelly Weiner

The Federal Trade Commission (FTC) has long enforced the principle that “material connections” (sometimes payments or free products) between advertisers and endorsers – connections that consumers would not expect – must be disclosed. For example, bloggers who make an endorsement must disclose the material connections they share with the seller of the product or service. And a paid endorsement, like any other advertisement, is considered deceptive if it makes false or misleading claims. A recent example of the FTC’s enforcement...

Tagsendorsements, ftc, marketing, social media

Paid Endorsements in Social Media

By Kelly Weiner

Looking for a way to give your brand a bump? Paying for endorsements is not a new marketing tactic. However, the rising importance of social media in business marketing strategies, and the growing amount of social media “influencers,” has certainly made it a more popular and easily accessible one. Here are some issues to consider when negotiating the terms of your endorsement agreement: (1) Set a posting schedule. Don’t stop with setting minimums on posts (e.g., two tweets per day)....

Tagscontracts, endorsements, social media