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Trademark Office Issues Decision to Cancel Registrations for REDSKINS Marks

After a long battle, the US Patent and Trademark Office has issued a decision to cancel trademark registrations used in connection with the Washington Redskins football franchise (Pro-Football, Inc., doing business as The Washington Redskins) that consist in whole or in part of the term REDSKINS. DECISION HERE.  The trademark office found that the registrations must be cancelled because they are disparaging to Native Americans.  The request to cancel the trademarks was made by five individuals back in August 2006. ...

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What makes a great brand? A legal perspective.

According to Brandchannel.com (Interbrand), great brands share the following principal attributes: (1) a compelling idea; (2) a resolute core purpose; and (3) a central organized principle.[1] What else do Interbrand’s top 100 brands of 2013 share [2]? Nearly every brand incorporates a strong source-identifying trademark. US trademark law evaluates the strength of a trademark along the following continuum (from weakest rights to strongest rights): generic, descriptive, suggestive, arbitrary, and fanciful. What is a generic term? Office Supply Store when used in...

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Pinterest’s Trademark Application Opposed in the European Union

A cautionary tale for US businesses that currently offer products or services in the European Union or intend to do so in the near future. In 2012, Pinterest, Inc. filed a trademark application in the European Union (a CTM application) for its trademark PINTEREST. Premium Interest filed an application for PINTEREST only 10 days earlier. Pinterest opposed Premium Interest’s application. Premium Interest opposed Pinterest’s application. Pinterest’s opposition against Premium Interest’s application was rejected. Pinterest has appealed this decision and action...

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Endorsements – Your Responsibilities as a Business Owner

The Federal Trade Commission (FTC) has long enforced the principle that “material connections” (sometimes payments or free products) between advertisers and endorsers – connections that consumers would not expect – must be disclosed. For example, bloggers who make an endorsement must disclose the material connections they share with the seller of the product or service. And a paid endorsement, like any other advertisement, is considered deceptive if it makes false or misleading claims. A recent example of the FTC’s enforcement...

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Defining the Scope of your Goods/Services – Class Headings

Unlike many other trademark offices, the US trademark office does not permit the use of class headings to identify the goods or services in a registration. A common filing strategy for applicants (particularly foreign applicants and other applicants that rely on foreign registrations as the basis for registration in the US) is to include the class headings in an initial application, with the intention of later narrowing the scope of the goods or services at a later time. In a...

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Paid Endorsements in Social Media

Looking for a way to give your brand a bump? Paying for endorsements is not a new marketing tactic. However, the rising importance of social media in business marketing strategies, and the growing amount of social media “influencers,” has certainly made it a more popular and easily accessible one. Here are some issues to consider when negotiating the terms of your endorsement agreement: (1) Set a posting schedule. Don’t stop with setting minimums on posts (e.g., two tweets per day)....

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