advertising

Pitching: When numbers aren’t enough.

The intersection of financials, brand identity, and intellectual property. You know how to run the numbers, but what is your company’s story? Does your pitch deck convey who you really are? Do you really know your company’s brand and it’s value as a company asset? Do you understand your intellectual property assets? Do you have the language to talk about these issues at length? Unless your numbers truly speak for themselves, you need every tool at your disposal for communicating...

Read more about Pitching: When numbers aren’t enough.

Your Product Does What?!

The Federal Trade Commission (FTC) recently announced that it has sent refund checks totally $9.3 million to nearly 200,000 consumers who bought the “Ab Circle Pro” device.  The company claimed that exercising on the device for just three minutes a day would cause consumers to lose 10 pounds in two weeks. The day before, the FTC issued a press release about cactus juice marketers having to pay $3.5 million in refunds to consumers after making deceptive claims that the product treated diseases. What...

Read more about Your Product Does What?!