Before you upload that photo…
Today’s online marketing requires imagery. Imagery is engaging. It captures attention, improves SEO and helps with social media rankings. And, quality images are more accessible now than ever. Here are five issues you should consider when using images and photos in online marketing materials. 1. Most photos and images are protected by copyright. Does your company’s “image library” include photos pulled from other websites, blog posts or search engine results? Just because an image or photo appears online, doesn’t mean...