ftc

The Federal Trade Commission (FTC) has long enforced the principle that “material connections” (sometimes payments or free products) between advertisers and endorsers – connections that consumers would not expect – must be disclosed. For example, bloggers who make an endorsement must disclose the material connections they share with the seller of the product or service. And a paid endorsement, like any other advertisement, is considered deceptive if it makes false or misleading claims. A recent example of the FTC’s enforcement...

Read more about Endorsements – Your Responsibilities as a Business Owner